GMC takes photographs at competitors in new advert marketing campaign for Sierra pickup

DETROIT – Common Motors is as soon as once more taking photographs at its competition’ pickup vehicles in a brand new advert marketing campaign for its GMC Sierra, highlighting the energy and toughness of its all-new carbon fiber pickup field.

The Detroit automaker will air a brand new advert all the way through the NFC championship soccer sport on Sunday that includes the industry-first carbon fiber pickup field in opposition to a typhoon analysis lab in Miami.

“You most likely would possibly not release hurricane-force projectiles at your truck mattress … however it is great to understand you’ll be able to,” says voiceover actor Will Arnett all the way through the advert. “Introducing CarbonPro.”

The 30-second spot displays the pickup field withstanding items akin to a brick, picket board, rocks or even a sofa being propelled at it at Class 1 typhoon ranges with little to no injury. Other variations of the advert have been posted on GMC’s YouTube channel forward of the sport.

The advert promotes audience to consult with GMC’s site to “see all of the tale,” which incorporates a just about three-minute video of the checking out and the way “competition’ truck beds” carried out in opposition to the typhoon checking out.

“We have been type of blown away, pardon the pun, with the consequences,” Phil Brook, vp of GMC advertising instructed CNBC. “It in point of fact stood up at typhoon forces. We made the comparability to standard beds and confirmed the consequences.”

With out naming what manufacturers, the video displays the competition’ beds being broken via the pieces, together with a brick going via one of the crucial pickup beds.

Brook stated the advert was once impressed via engineers having to increase new sturdiness checks for the field, which the corporate has prior to now stated integrated benchmarking it in opposition to different pickups, together with its personal vehicles and the Ford F-150, via throwing items akin to sledgehammers and cinder blocks onto the beds.

Carbon fiber is a high-strength subject material, which has essentially been reserved for luxurious automobiles and sports activities vehicles as it prices considerably greater than metal or aluminum. The field weighs 25% not up to a conventional metal mattress however is scratch, dent and corrosion resistant.

The advert, consistent with Brook, will air via March Insanity, then again no longer all the way through the Tremendous Bowl on Feb. 2, when GM is anticipated to air an advert resurrecting the Hummer emblem as a brand new all-electric pickup underneath the GMC emblem.

Brook declined to remark relating to Hummer or without delay at the emblem’s Tremendous Bowl plans, pronouncing: “We adore soccer and it is a giant sport. That is all I will say.”

The marketing campaign with the carbon fiber pickup mattress is no less than the second one time lately that GM has taken photographs on the pickup beds of its competitors. In 2016, GM’s Chevrolet emblem aired advertisements of the metal Chevy Silverado pickup in opposition to Ford Motor’s aluminum-bodied type, together with heavy or sharp items being dropped into it that, generating holes.

In 2012, Ford additionally reportedly requested GM and NBC to forestall airing a Tremendous Bowl industrial for the Chevrolet Silverado, which hinted that if the Mayan apocalypse have been to occur that 12 months that F-150 drivers would not live on, whilst Silverado drivers would.