Almost half of Americans were excited by the iPhone launch, 25% were underwhelmed

A HarrisX poll into reactions to this year’s iPhones found that almost half of Americans were impressed by the new iPhone lineup. Some 26% described it as ‘exciting’ while a further 22% found it ‘innovative.’

It wasn’t all good news for Apple, however …


A quarter of Americans had negative reactions to the launch. The poll reveals that 9% found it boring, a further 9% underwhelming, 5% confusing and 2% disappointing.

The largest single group of respondents, at 28%, said that the launch was ‘as expected,’ indicating that Apple had failed to pull any notable surprises out of the hat this year.

Th poll found there was some sticker-shock. When those planning to upgrade their phone this year were informed or reminded of the price, there was a marked reduction in the number who said they were likely to buy the iPhone XS. For both the iPhone XS and the XS Max, there was an 11% reduction in those who said they still planned to buy.

For the iPhone XR, however, there was no reduction at all in purchase intent when told the price. Some 30% of intending upgraders said they would choose the XR against 24% for the XS and 23% for the XS Max.

The poll was carried out among 1001 adults, with a margin of error of +/- 3.1%.

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